Founded in February 2008 by Mark Sullivan, On the Mark Communications (OtMC) is a boutique public relations firm located in Houston, Texas. OtMC works closely with a vibrant and exciting client stable spread among the restaurant, entertainment, hospitality, real estate, technology and legal services industries to secure high profile, timely editorial placements in multiple media. OtMC functions as a cohesive unit with all members of the team involved in the day-to-day operations of each account. The firm has established strong personal relationships with media, civic and industry leaders to ensure maximum return of investment on behalf of its valued clients.

Client Case Studies

TOP

Clients come first. Always as a results-oriented, boutique agency, On the Mark Communications works diligently to understand the ins and outs of their clients businesses. OtMC proudly supports one of the most successful and robust client portfolios in the industry.

HOUSE OF BLUES HOUSTON

OtMC was called in last minute – only two weeks notice – to handle the media and social outreach (including guest lists) for the high profile launch of Live Nation’s House of Blues Houston property located in downtown’s Houston Pavilions.Not only was the grand opening – with attendance figures north of 2,500 - met with considerable fanfare and extensive media coverage in print, on television and on adio,it was the most successful grand opening in the history of the rand. Following the expiration of the original three-month contract between Live Nation and OtMC, the former decided to extend the rela renewal.

Omni Houston Hotel

OtMC was enlisted to help the Omni Houston Hotel publicize its ambitious two-year $30,000,000 renovation and enhancement project. The property overhaul includes a new 10,000-square-foot ballroom, a 7,800-square-foot Mokara Spa, renovated pool area, new lobby décor, a new private room addition to the Black Swan Bar, refinements to the hotel grounds and a complete renovation of the hotel’s 378 luxurious guest rooms. OtMC generated considerable media attention for all phases of the project. The coordinated marketing and PR push paid major dividends as Omni Houston Hotel saw half the decline in occupancy and average rate in the midst of a flagging economy when compared to its Galleria area competitors, and excellent success with both Regency Ballroom and Mokara Spa.

Gigi’s Asian Bistro & Dumpling Bar

After not employing a PR firm for the first two months of her new concept, proprietress Gigi Huang turned to OtMC to drum up some media coverage. OtMC not only succeeded in garnering heaps of media praise onto the Galleria establishment, but also spearheaded a movement to expand the perception of the megamall from a shopping destination to a legitimate dining destination. Since OtMC began with Gigi’s Asian Bistro, the restaurant his seen an increase in business to the tune of 60%.

Our Services

TOP

On the Mark Communications offers the expertise and comprehensive media relations services of a large firm with the personal interaction, flexibility, and ingenuity of a small one. OtMC utilizes a collaborative approach that allows them to bring multiple perspectives and skill sets to any situation.

Media RelationsOpen or Close

OtMC maintains personal relationships with local, regional and national media to create opportunities for clients to receive favorable, timely, and widespread editorial coverage that helps create and sustain consumer awareness and drive the bottom line.

Event Coverage & SupportOpen or Close

OtMC helps conceptualize and supports execution of social and media events of various types and sizes for clients upon request.

Press KitsOpen or Close

OtMC maintains full, customized press kits for each client including written press materials, fact sheets, photo b-roll, and additional materials as needed.

Marketing PartnershipsOpen or Close

Strategic marketing alliances can create additional marketing resources, credibility, and awareness with traditional and nontraditional markets. OtMC works on a client- by-client basis to audit preexisting relationships and target new opportunities.

Social Media RelationsOpen or Close

The emergence of direct marketing opportunities through social media has created new avenues for brand reinforcement and audience creation. OtMC helps clients conceptualize and execute coordinated social media marketing campaigns.

Our Team

TOP

Mark Sullivan

Founder

Mark Sullivan was born and raised in Houston, Texas. He attended the University of Texas at Austin, graduating in 1989 with BA in Psychology and English. After graduating, Sullivan taught English as a Second Language in Cuernavaca, Mexico from 1990 to 1992 before heading to graduate school at New Mexico State University – receiving an MA in English in December 1994.

Upon graduation, Sullivan moved to New York City to work at the boutique investment firm James D. Wolfensohn, Inc. from 1995 to 1998 under former Federal Reserve Chairman Paul Volcker before taking a writing position at CNN Financial Network. He concurrently began freelance writing for regional and national consumer publications as well as the Lifetime network.

In 2002, Sullivan moved back to Texas and settled in Austin for two years while serving as Senior Features Editor for Brilliant magazine. He left Brilliant to join Studio Communications, a lifestyle public relations firm.

In February 2008, Sullivan founded his own boutique public relations firm On the Mark Communications (OtMC) in Houston.

Katy Mayell

Katy Mayell was born and raised in Houston, Texas. She graduated in 2011 from Southern Methodist University in Dallas with a BBA in Marketing and a BA in French. While attending SMU, Katy was a member of several organizations, including Delta Delta Delta fraternity, Delta Sigma Pi fraternity for business and economics majors, and Golden Key Honor Society. Currently, Katy volunteers for WOmen of Wardrobe and Dress for Success Houston.

Katy fell in love with public relations while interning at On the Mark Communications during college. She joined the team upon graduation from SMu and handles retail and hospitality account duties, specializing in media relations, community outreach and event marketing.

Our Location

TOP

On the Mark Communications
2449 South Boulevard, Suite 105
Houston, Texas 77098
p. 713.978.5050

Get in touch with us: Info@onthemarkcom.com

Directions to On The Mark Communications